Tips & Tricks

Using Microdata to Boost Website Traffic

Back in 2011, Google, Bing and Yahoo decided to support a common set of schemas for structured data markup on web pages. Their goal was to help search engines better understand content on websites. Google has supported structured markup since 2009 using rich snippets, but by agreeing to support the vocabulary for structured data, developers no longer need to worry about adding markups in a different way for each search engine. How does Schema and Microdata work? is based on microdata which is described by the semantic vocabulary. When added to a website’s HTML, webmasters can adjust how […]

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